I’m a UX.UI product designer with a passion for creating problem-solving, intuitive and easy-to-use interfaces that leave a lasting impression. I create a real impact in products while understanding user behaviors and needs.
I’m a UX.UI product designer with a passion for creating problem-solving, intuitive and easy-to-use interfaces that leave a lasting impression. I create a real impact in products while understanding user behaviors and needs.
Welcome to my portfolio! I'm Bracha.
I'm a Product Designer with 3 years of hands-on experience in designing digital systems for the medical, government, and public sectors.
At Magen David Adom, I lead the UX/UI design of complex applications used daily by thousands of users. I focus on simplifying workflows, solving real pain points, and collaborating with product, dev, and ops teams.
My strength lies in transforming complex requirements into intuitive interfaces that improve efficiency, clarity, and decision-making.
I also take on freelance projects, helping startups and organizations optimize user experience, reduce friction, and increase engagement across platforms.